Google’s Priority Inbox: 5 Tips for Email Marketers to Stay Relevant

Spammers and e-mail list buyers beware! Your days are numbered. If you have a Gmail account you have seen the Priority Inbox Feature recently added which basically segments emails based on the level of engagement the account holder has with the sender. What does this mean for e-marketers? It means relevance rules.  Surely other major web-based email clients (AOL, Hotmail, MSN etc.) will follow Google’s  Read More...

E-Marketing Blog Launch by Dynemail

September 10, 2010 – Dynemail.com today launched a blog that will be focused on various e-marketing topics. The blog will showcase news articles on email marketing, corporate communications, SPAM and others.  Vice president of client relations, Jackie Johnston said “The blog is new so we’re in the exploratory phase. However, we have some insightful publications planned. We really want it to  Read More...

CAN-SPAM Guidelines

Don’t use false or misleading header information. Your “From,” “To,” “Reply-To,” and routing information – including the originating domain name and email address – must be accurate and identify the person or business who initiated the message. Don’t use deceptive subject lines. The subject line must accurately reflect the content of the message. Identify the message as an ad.  Read More...

Corporate Communications: Training and Email Marketing Merge

Some of our corporate clients have recently cut back on their internal training programs due to an inability to justify costs. Often internal training programs are not well attended and the cost to develop live training and even e-learning programs is significant.  We think the answer to the cost and low attendance problems is the same — Training through email. Why not deliver courses directly  Read More...

Video Landing Page Creator Officially Launched by Dynemail

September 8, 2010 –  Dynemail.com today announced the launch of its Video Landing Page Creator Platform. Effective today, the Video Landing Page Creator Platform, which had previously been in the testing phase, is being offered to clients as a fully managed service. The platform allows for robust landing page and microsite creation and testing. Vice president of client relations, Jackie Johnston  Read More...

What’s the Value of Dynamic Content in E-Marketing?

Sure. It’s easy to do what you know best. If static content is what you feel comfortable doing, it’s easy to keep doing that. But what about the cost? Have you analyzed what it’s costing you to keep doing what you’re doing? Many marketers never take the time to analyze opportunity costs. Plainly said if someone offered you $100,000 but gave you the opporunity to get $1.6 million  Read More...